A considerable number of mobile phone brands will set up sub-brands to achieve differentiated product positioning, such as VIVO and OPPO, Xiaomi and Redmi, Huawei and Honor. Each brand has different tasks, different target customers, different style designs and so on, and recently Xiaomi plans to launch a new sub-brand - Pocophone, which is Xiaomi's new brand name!
According to public reports, xiaomi has applied for the registration of the European Union brand for the new brand Pocophone. At the same time, the brand's first smart phone model has also obtained the NCC certification in Taiwan, so why does Xiaomi want to register a brand new sub-brand? According to the new brand English logo, presumably, this brand may be ready to put overseas trademarks because the use of English trademarks has more international logos than Xiaomi. Xiaomi might expect that after IPO, the company can be able to begin the full expansion of overseas markets, so apply for registration of a new brand.
Xiaomi's new sub-brand POCOPHONE brand's first smart phone has passed NCC certification, the model is M1805E10A, it is said that the model name is POCOPHONE F1, do not know if it is true. Xiaomi's overseas ambitions have ignited. It is expected that this brand's main position will be dominated by the European Union. From last year to this year, Xiaomi has opened several flagship stores overseas. Using the new brand identity may be strengthening Xiaomi as a multinational company.
However, as to when Xiaomi's new brand Pocophone will be launched, there is no timetable for Xiaomi's external business. However, it is expected that the brand will not be launched in China. It should be Xiaomi's overseas brand. As to other more details about this new brand, it has not yet been confirmed by Xiaomi official, I guess we just have to wait for a while.
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