Have you heard the POCOPHONE, the Mobile New Brand from Xiaomi?

A considerable number of mobile phone brands will set up sub-brands to achieve differentiated product positioning, such as VIVO and OPPO, Xiaomi and Redmi, Huawei and Honor. Each brand has different tasks, different target customers, different style designs and so on, and recently Xiaomi plans to launch a new sub-brand - Pocophone, which is Xiaomi's new brand name!

According to public reports, xiaomi has applied for the registration of the European Union brand for the new brand Pocophone. At the same time, the brand's first smart phone model has also obtained the NCC certification in Taiwan, so why does Xiaomi want to register a brand new sub-brand? According to the new brand English logo, presumably, this brand may be ready to put overseas trademarks because the use of English trademarks has more international logos than Xiaomi. Xiaomi might expect that after IPO, the company can be able to begin the full expansion of overseas markets, so apply for registration of a new brand.

Xiaomi's new sub-brand POCOPHONE brand's first smart phone has passed NCC certification, the model is M1805E10A, it is said that the model name is POCOPHONE F1, do not know if it is true. Xiaomi's overseas ambitions have ignited. It is expected that this brand's main position will be dominated by the European Union. From last year to this year, Xiaomi has opened several flagship stores overseas. Using the new brand identity may be strengthening Xiaomi as a multinational company.

However, as to when Xiaomi's new brand Pocophone will be launched, there is no timetable for Xiaomi's external business. However, it is expected that the brand will not be launched in China. It should be Xiaomi's overseas brand. As to other more details about this new brand, it has not yet been confirmed by Xiaomi official, I guess we just have to wait for a while.

Xiaomi 8 will release soon, Xiaomi 1 to 6 have any classics deserve our tribute? Part 7

Xiaomi 2s

Keywords: A generation of classic, popular mobile phone

On the afternoon of April 9, 2013, two new mobile phones, Xiaomi 2S and Xiaomi 2A, were released in Beijing. The Xiaomi mobile phone 2s allowed Xiaomi to gradually step into people's daily life after the limelight. We can see that in the positioning of mobile phones, “3G mobile phones, smartphones, camera phones, fashion phones, and performance phones”, which have no novelty in today's current position, placed on the time when the smartphone was not fully popular five years ago. Qualcomm Snapdragon 600 processor, 1741MHz quad-core CPU frequency, at that time the domestic manufacturers have not kept up with the pace of Xiaomi, then Xiaomi 2s can say as no rival. In addition, Xiaomi 2S's excellent hardware, overall balance, powerful official software system, good third-party support, and multiple advantages make Xiaomi 2s a great success in sales.

Comments: Xiaomi 2s in the background of the mobile phone market at that time, with excellent mobile phone performance and the novelty of mobile phone use, to win fans' favor, created a myth of xiaomi mobile phone, when its influence was at its peak.

Xiaomi 2

Keywords: Strong performance, low power consumption

With Xiaomi 1's attention, Xiaomi's 2nd generation relied on the unparalleled price-performance ratio to successfully unlock Xiaomi's mobile phone sales. Xiaomi 2 uses the world's first 28-nm quad-core 1.5GHz processor. This configuration was considered a high-end smartphone at the time and it was dubbed “king of performance” by the media. Xiaomi Company relied on Xiaomi 2nd generation, mobile phone sales began to grow rapidly, and it achieved great success in sales. In addition, 2GB of ultra-large running memory plus 16G ROM combination, the integration of a number of new mobile terminal technology, enthusiasts have hooked on this! It is worth mentioning that the long life of Xiaomi 2, even in 2018, there are still many people using it, the reason is not only related to its low power consumption, but also to the fact that its system maintains a real-time update.

Comments: Xiaomi 2 is the world's first smartphone with Qualcomm's APQ 8064 quad-core 1.5GHz processor. At the time, this processor was the “world's fastest CPU”. Xiaomi 2 designed to consider improving performance, but also effectively consider reducing power consumption, reducing heat, achieve speed and low consumption, this phone can be said to be the first proud of Xiaomi.

Xiaomi 1

Keywords: enthusiast-level mobile phone, first-generation

Xiaomi mobile phone starts somewhat accidental factors, the first generation of Xiaomi phone sales is to give back to the Xiaomi enthusiasts. In October 2011, Xiaomi 1 was born. With its cost-effectiveness, Xiaomi has sincerely produced a small step for its fans. Lei Jun made a grand press conference for this phone, and his mobile phone business became a hit.

Comments: For Xiaomi 1, is more of a pioneering and commemorative, mobile operating system using self-developed MIUI operating system, priced at 1999 yuan.

Xiaomi 8 will release soon, Xiaomi 1 to 6 have any classics deserve our tribute? Part 6

Xiaomi 4

Keywords: beautiful, powerful processor

The fourth-generation Xiaomi mobile phone was released on July 22, 2014 in Beijing. Fortunately, the people who had witnessed this conference has certainly had an unforgettable first impression on the appearance of Xiaomi 4. It adopted a metal frame design and experienced a complicated and complex forging process. After several times of CNC machine tool processing, repeatedly polished to produce quality. The rear panel is not a full-metal body design, and uses a variety of materials for the rear cover. The appearance of Xiaomi 4 has been applied in many ways. We can see the importance of the appearance from the theme of the conference, “The Art of Steel Plate”. In addition to the appearance of painstaking effort, the Xiaomi 4 also spent enough time on the processor, equipped with quad-core 2.5GHz Snapdragon 801 processor, 3GB + 16GB combination of memory for the phone to run very smooth.

Comments: The flagship appearance and smooth running of the Xiaomi 4 to a large extent attracted the attention of consumers at that time.

Xiaomi 3

Keywords: high price, high capacity battery

It seems that xiaomi's mobile phones are all equipped with amazing processors. However, the use of the Qualcomm Snapdragon 800 in 2013 was a surprise. The world's first Qualcomm Snapdragon 800 version of the top quad-core processor was in the use of mobile phones. The NVIDIA Tegra 4 version is also an excellent processor, but the dilemma of heat dissipation has made the mobile version slightly lower. Followed by the power, 3050 mAh battery, at that time can be said to be very rare, for the current use of mobile phones are frequent, 3050 mAh is also a common standard for mobile phone nowadays.

Comments: Any mobile phone has its own advantages and disadvantages, and Xiaomi 3 as a strength mobile phone, based on the overall performance improvement, is also equipped with a combination of 13 megapixels camera, high-quality sound cavity and antenna, was very popular with consumers.

Xiaomi 8 will release soon, Xiaomi 1 to 6 have any classics deserve our tribute? Part 5

Xiaomi 5

Keywords: black technology, ceramic body

Xiaomi 5 is the fifth-generation flagship carefully developed by Xiaomi. At the time, it was known as the top ten black technology in the mobile phone industry: 4-axis optical image stabilization camera, DTI image quality enhancement, Qualcomm Snapdragon 820 processor, and UFS 2.0. Flash memory, 3D ceramic body, 4G+ network, full Netcom 3.0, 16 lamp power-saving highlight screen, fast charge 3.0, full-featured NFC, all of which are fashion technology image incarnations. In the environment of these new technology updates, xiaomi companies can be said to have spent a great deal of effort, which the ceramic body to the Xiaomi 5 add some fiery popularity and numerous attractions.

Comments: Just as Xiaomi Company put more than 5 features on Xiaomi to play with new tricks and new heights, there is an indisputable fact in front of them - Xiaomi 5 is working hard on running memory.

Xiaomi 4c

Keywords: low-end market, edge touch

Xiaomi 4c was favored by low-end consumers at the time and was defined as a mid-to-low-end market handset. However, its more prominent configuration and budget-friendly prices are the basics of popularity. Xiaomi 4C is equipped with Qualcomm Snapdragon 808 six-core processor, provides 16/32GB ROM and 2GB/3GB RAM to run memory options, running smoothly in the new MIUI 7 system of Android 5.1 kernel. In this configuration, the price of mobile phones was set at 1299 and 1499 yuan, respectively, which, in the eyes of many consumers, was within the scope of the burden. In addition, Xiaomi 4c is used to extend the touch function of the mobile phone screen, and black technology operation also brings full mystery to the mobile phone.

Comments: As a whole, Xiaomi 4C was upgraded from Xiaomi 4 and Xiaomi 4i. The outstanding performance and low pricing made Xiaomi 4c show strong sales momentum.

Xiaomi 8 will release soon, Xiaomi 1 to 6 have any classics deserve our tribute? Part 4

Xiaomi MIX

Keywords: Concept Mobile Phone, Brand New Design

Xiaomi MIX is a concept phone released with Xiaomi Note 2 on October 25, 2016, which caused enough sensation at that time. Xiaomi MIX is designed by the famous contemporary designer Philippe Starck. The first time the whole phone has no logo, full screen black technology is adopted, and the front screen is 6.4 inches. The full screen is minimalist and the screen occupies 91.3% of the screen. The entire phone incorporates the design concept of “less material and more humanity”. As a concept mobile phone, in addition to the novelty and uniqueness of the design, it is also luxurious in its configuration. The use of the Snapdragon 821 processor, even on the current, can still make the phone run unimpeded.

Comments: With the first-class design and strong technical strength, the Xiaomi MIX was collected by the Finnish National Design Museum. By the second year of February, it also released a white section, which shows its strength.

Xiaomi 5c

Keywords: high-value, self-developed chip

Xiaomi 5c, which was released two months earlier than the Xiaomi 6 mobile phone, was a new attempt for Xiaomi. Xiaomi 5c is using the Surge S1 eight-core chip, which is independently developed by xiaomi. Although this new attempt has caused many consumers to express concerns about its performance, Xiaomi has taken a forward-looking view of its development. At the same time as the use of independent cores, it is also exquisite in appearance. Its front panel 2.5D glass frame design has an arc over the back, with a frosted metal on the back and a lower glass patch, the glass processing is very moist, plus the thin and light design makes the 5.15-inch Xiaomi 5c feel very good.

Comments: Xiaomi 5c is a new attempt by Xiaomi Company in independent research and development. Many buyers still express their favor for their intimate designs. Comparing and carefully digging, its performance was still remarkable at that time.

Xiaomi 8 will release soon, Xiaomi 1 to 6 have any classics deserve our tribute? Part 3

Xiaomi MIX 2S

Keywords: Ultra-sensitive dual camera, configuration powerful

On March 27, 2018, Xiaomi MIX 2S was released in Shanghai. Basically, it was inseparable from the two highlights of configuration and photographing. In the camera configuration, Xiaomi MIX 2S is equipped with the current mainstream rear dual camera vertical lens, using 12 megapixels ultra-sensitive zoom dual camera, and Sony IMX363 processor to take camera skills to a new height. The dual-core focusing speed has made major adjustments and the image quality significantly improved in dark and backlit environments. Xiaomi MIX 2S with the Qualcomm Snapdragon 845+8+256GB king combination, even for xiaomi, it is still inevitably exclaimed by the users.

Comments: Xiaomi MIX 2S not only has a powerful configuration and stunning photo effects but also equipped with artificial intelligence technology and advanced screen design. With five or six thousand yuan mobile phone configuration, you can take it away with only 3000 yuan, have to say that this price was more unusual than it was at the time.

Xiaomi MIX 2

Keywords: full screen, full ceramic exclusive version

The full screen was advertised as a highlight of the Xiaomi MIX 2, using an 18:9 5.99 inches screen. The screen border is reduced by 12%, and the whole machine shows light and thin features. For a full-screen mobile phone, these designs are enough to make Xiaomi MIX beautiful in the overall sense. The high-grade full ceramic royal version is even more luxurious and gorgeous. The whole body is made of a complete ceramic, providing black and white color matching, and matched with 8GB+128GB storage combination, so that you will use it on any occasion showing your identity.

Comments: Xiaomi MIX 2 not only has design ingenuity, hardware build is also riveting, using the Snapdragon 835 processor, front 800W, rear 1200W pixels camera, dual card dual standby 6 modes 43 frequency, multiple sets of combination memory, meet the needs of mobile phones in different groups of people.

Xiaomi 8 will release soon, Xiaomi 1 to 6 have any classics deserve our tribute? Part 2

Xiaomi 5S Plus

Keywords: Camera Performance, Top Hardware Configuration

In terms of camera, the rear dual 1300 megapixel camera is a new attempt for Xiaomi 5s Plus. For the first time, a black and white + color dual lens is used, which adds a certain degree of playability to the camera experience and ensures the camera effect. The configuration also makes purchasers proudly satisfied. It is equipped with Qualcomm Snapdragon 821 processor, combined with 6GB of RAM, 128GB of ROM, this configuration background for the Xiaomi 5s Plus has brought a good reputation. Even if it is priced at 2299 yuan, it still seems to be cost-effective, for those who want to have a good experience on the phone, this phone is worth picking.

Comments: Xiaomi 5s Plus is not just a larger version of Xiaomi 5s, but also in the overall performance of mobile phones have improved, buyers enjoy the pleasure of the big screen, but also get better mobile phone service.

Xiaomi 5s

Keywords: non-porous ultrasonic fingerprinting, ultra-sensitive camera

Each generation of Xiaomi mobile phones released has its own highlights. On this Xiaomi 5s, these black technologies are highly sought after: non-porous ultrasonic fingerprinting - combined with Xiaomi-specific software algorithms, to achieve the mobile phone home button without a hole but at the same time for a better fingerprint recognition, the use of technology is very attractive. Ultra light sensitive camera - equipped with the world's first Sony IMX378 back-illuminated CMOS.

Comments: Xiaomi 5s has a pleasant performance in performance and personality. The mobile phone has a very good performance in terms of hardware use and software use. The Xiaomi 5s was deeply loved by consumers at that time and it completely showed the xiaomi brand culture about the pursuit of technology.